Engagement Rate Calculator
Calculate and benchmark your engagement rate for any platform
Postigniter's free Engagement Rate Calculator measures how actively your audience interacts with your content. Enter your metrics and instantly see how you compare to industry benchmarks across Instagram, TikTok, Twitter/X, LinkedIn, Facebook, and YouTube.
Enter Your Metrics
Your Results
Select a platform and enter your metrics to calculate your engagement rate.
How Engagement Rate Is Calculated
The standard formula used by brands, agencies, and influencer platforms:
Engagement Rate = (Total Engagements ÷ Followers) × 100
What counts as engagement:
Likes / Reactions
Comments / Replies
Shares / Reposts
Saves / Bookmarks
Frequently Asked Questions
An Engagement Rate Calculator measures how actively your audience interacts with your content relative to your follower count. Postigniter's calculator supports all major platforms and provides industry benchmarks to help you understand how your content performs.
Yes, completely free with no limits. Calculate engagement rates for as many posts as you want across any platform.
Engagement rate is calculated as (Total Engagements ÷ Followers) × 100. Engagements include likes, comments, shares, and saves. Our calculator provides formulas specific to each platform and compares your rate against industry benchmarks.
It varies by platform: Instagram 1-3% is average (3-6% is good), TikTok 3-6% is average (6-10%+ is good), Twitter 0.5-1% is average, LinkedIn 1-3% is good, Facebook 0.5-1% is average, and YouTube 2-5% is good. Our tool shows these benchmarks alongside your results.
Related Free Tools
Create complete social media content with these AI tools: