Engagement Rate Calculator

Calculate and benchmark your engagement rate for any platform

Postigniter's free Engagement Rate Calculator measures how actively your audience interacts with your content. Enter your metrics and instantly see how you compare to industry benchmarks across Instagram, TikTok, Twitter/X, LinkedIn, Facebook, and YouTube.

Enter Your Metrics

Your Results

Select a platform and enter your metrics to calculate your engagement rate.

How Engagement Rate Is Calculated

The standard formula used by brands, agencies, and influencer platforms:

Engagement Rate = (Total Engagements ÷ Followers) × 100

What counts as engagement:

Likes / Reactions
Comments / Replies
Shares / Reposts
Saves / Bookmarks
Pro workspace

Track your engagement rate automatically, every month

A Pro workspace calculates engagement for every post on YouTube, Instagram and Facebook and sends you a monthly performance report.

Performance reports

Monthly reports on reach and engagement you can share as a link or PDF.

Post analytics

See which posts actually drove reach and engagement, and why.

YouTube dashboard

Track your channel's growth over time instead of one-off snapshots.

Start your Pro workspace or create a free account first

Also included: a publishing API for n8n, Make and Zapier. See the API docs

Frequently Asked Questions

An Engagement Rate Calculator measures how actively your audience interacts with your content relative to your follower count. Postigniter's calculator supports all major platforms and provides industry benchmarks to help you understand how your content performs.
Yes, completely free with no limits. Calculate engagement rates for as many posts as you want across any platform.
Engagement rate is calculated as (Total Engagements ÷ Followers) × 100. Engagements include likes, comments, shares, and saves. Our calculator provides formulas specific to each platform and compares your rate against industry benchmarks.
It varies by platform: Instagram 1-3% is average (3-6% is good), TikTok 3-6% is average (6-10%+ is good), Twitter 0.5-1% is average, LinkedIn 1-3% is good, Facebook 0.5-1% is average, and YouTube 2-5% is good. Our tool shows these benchmarks alongside your results.

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