Best Time to Post on Facebook

Postigniter's free Facebook Posting Schedule tool reveals the optimal times to publish on Facebook pages and groups — customized by your content niche using data-backed industry benchmarks for maximum organic reach.

TikTok Instagram YouTube Facebook LinkedIn X (Twitter)

Select Your Content Niche

Choose your niche for more specific posting times, or view general benchmarks.

How this works: These times are based on industry benchmark data on Facebook. Results may vary based on your audience's location and behavior. Want times based on your audience? The Smart Scheduler in a Pro workspace learns them from your own posts.

Weekdays Monday — Friday

1
9:00 AM Best

Mid-morning work break

2
1:00 PM

Lunch hour browsing

3
4:00 PM

Afternoon wind-down

Weekends Saturday — Sunday

1
10:00 AM Best

Weekend morning catch-up

2
1:00 PM

Weekend afternoon browse

Weekly Posting Schedule

Mon
9:00 AM Mid-morning work bre...
1:00 PM Lunch hour browsing
4:00 PM Afternoon wind-down
Tue
9:00 AM Mid-morning work bre...
1:00 PM Lunch hour browsing
4:00 PM Afternoon wind-down
Wed
9:00 AM Mid-morning work bre...
1:00 PM Lunch hour browsing
4:00 PM Afternoon wind-down
Thu
9:00 AM Mid-morning work bre...
1:00 PM Lunch hour browsing
4:00 PM Afternoon wind-down
Fri
9:00 AM Mid-morning work bre...
1:00 PM Lunch hour browsing
4:00 PM Afternoon wind-down
Sat
10:00 AM Weekend morning catc...
1:00 PM Weekend afternoon br...
Sun
10:00 AM Weekend morning catc...
1:00 PM Weekend afternoon br...

Tips for Posting on Facebook

Post consistently

A regular posting schedule trains the algorithm and keeps your audience engaged.

Track your analytics

These are benchmarks — your actual best times depend on where your audience is located.

Consider time zones

These times are general benchmarks. Adjust for your primary audience's time zone.

Let the Smart Scheduler find your times

A Pro workspace learns your audience's real activity and publishes at your personal best times.

Pro workspace

Post to your Facebook Page when your audience is listening

The Smart Scheduler learns from your Page's real reach and auto-publishes your posts at the times that work for you.

Smart Scheduler

Learns when your own audience engages and suggests your best slots, not industry averages.

Auto-publishing

Schedule once and it posts to YouTube, Instagram, Facebook and TikTok for you.

Performance reports

Monthly reports on reach and engagement you can share as a link or PDF.

Start your Pro workspace or create a free account first

Also included: a publishing API for n8n, Make and Zapier. See the API docs

Frequently Asked Questions

Our posting schedules are based on aggregated industry benchmark data from sources like Sprout Social, Later, and HubSpot, covering millions of posts across all major platforms. Times are broken down by platform, day type (weekday vs weekend), and content niche.
The times shown are general benchmarks and not tied to a specific time zone. We recommend adjusting them based on where your primary audience is located. For personalized times, the Smart Scheduler in a Pro workspace schedules in your workspace's time zone and learns from the reach of your own posts.
Different audiences have different daily routines. For example, gaming audiences are most active in evenings and weekends, while business and finance audiences engage more during work hours. Our niche-specific data reflects these behavioral patterns.
It depends on the platform. For TikTok, 1-3 times daily is ideal. Instagram performs well with 3-5 posts per week. YouTube benefits from 1-2 videos per week. LinkedIn and Facebook work best with 3-5 posts per week. Consistency matters more than frequency.
Yes. The Smart Scheduler in a Pro workspace connects to your social accounts, analyzes the real reach of your own posts and suggests the posting times that work for your audience. Until it has enough of your data, it falls back to the benchmarks shown here.
Yes, the Best Time to Post tool is completely free with no limits. You can check optimal posting times for any platform and niche combination without creating an account.

Explore posting schedules for other platforms

Best Time to Post on TikTok Best Time to Post on Instagram Best Time to Post on YouTube Best Time to Post on LinkedIn Best Time to Post on X (Twitter)